We build LinkedIn audiences and content engines for founders and operators in the built world. So your next investor, customer, or partner comes to you.
Start a conversationReal estate fundraising dropped 28% in 2024 to its lowest level since 2012. Average raises now take nearly two years. But the money hasn't disappeared — there's $400 billion in dry powder waiting to be deployed.
The problem isn't supply. It's discovery. 87% of LPs research sponsors online before taking a meeting. 60% of decision-makers will pay a premium after encountering compelling thought leadership.
The GPs filling their raises fastest aren't running better deals. They're running better distribution.
Average fundraising period — up from 13.6 months in 2020. Raises that used to take a year now take two.
Dry powder sitting on the sidelines. The capital exists. LPs just can't find you.
Faster capital raising for sponsors who systematize their investor visibility and communications.
Deployed into CRE, construction, and infrastructure tech in 2025. The built world is moving fast.
Your competitor — weaker track record, smaller portfolio — fills their raise in 8 weeks. You've been at it for 14 months. The difference isn't the deal. It's who knows about it.
Content is the trust layer that makes everything else easier. Capital raising, BD, recruiting, exits. LinkedIn is where the built world makes decisions. Less than 1% of professionals post regularly.
That's the gap we fill.
Your next LP is on LinkedIn right now. They check your profile before taking a meeting. Consistent content turns cold intros into warm conversations — and 40% of firms say maintaining investor contact is the best fundraising strategy.
$16.7 billion deployed into built world tech in 2025. Customers, partners, and investors follow the same signal: who's showing up as the category expert. Distribution drives deal flow.
Personal brands outperform company pages. 23% of people who encounter thought leadership become customers. We turn your operating experience into a content engine that compounds.
Everything you need to turn LinkedIn into a business development channel. Done for you.
We define how you show up — your narrative, your angle, your authority. So you don't sound like every other GP or founder in the feed.
3–4 posts per week, ghostwritten in your voice. Market insights, deal philosophy, track record. Content that makes the right people pay attention.
Strategic engagement, connection building, and profile optimization. Targeted at the people who matter — investors, partners, operators.
We build curated lists of high-intent LPs, partners, and decision-makers — then run personalized outreach that starts real conversations. Not spray-and-pray. Surgical.
We work with operators who are serious about building long-term visibility — not chasing vanity metrics. People acquiring customers, raising capital, and becoming the known name in their market.
Views on a single viral post
Of GPs have positive fundraising outlook — the market is recovering
Raised in RE private markets in 2024 despite the downturn
Built world focus — we don't work outside this space
Most LinkedIn agencies have never raised a dollar of capital. They don't know what a 506(b) is. They've never dealt with LP expectations or understood why K-1 timing matters to your investors.
Lemon Leverage is different. Founded by Tom Scourfield — a former real estate operator who built one of the only content agencies that works exclusively with the built world. We understand GP-LP dynamics, compliance restrictions, and what actually builds investor trust.
British perspective. American real estate market. A team that speaks the language of the people you're trying to reach.
We work with a small number of clients at a time. If you're a founder or operator in real estate, PropTech, or infrastructure — and you're serious about building distribution — start a conversation.
Work with us hello@lemonleverage.com